Research

research-icon
Adler Planetarium Brand Audit
I conducted a brand audit of the Adler Planetarium in Chicago to get a better understanding of the marketable differences that we’d later expose and fold into a larger creative strategy. This was a project I completed in the DePaul University PRAD Master’s program.

 

Campbell Stokes Chicago Bulls Student Pass Focus Group
Working in a small team, I lead the primary research efforts to facilitate a focus group that informed the creative strategy for a creative campaign to boost the Chicago Bulls Student Pass participation. While the entire presentation is downloadable for review, the research portion of this portfolio piece can be viewed from the appendix of the presentation. This was a project I completed in the DePaul University PRAD Master’s program.

 

Howard Brown Health Final Recommendation Survey
Working in a small team, I lead the primary research efforts for our entire class, facilitating an online patient satisfaction survey that was distributed to a network of over 11,000 patients. This survey was crucial to understanding the needs of the Howard Brown patient community at large, informing our strategic recommendations and creative executions, as seen in the linked presentation above. This was a project I completed in the DePaul University PRAD Master’s program.